This is the second part of the marketing campaign for Sebastian Fitzek’s book „MIMIK“. My main task was to conceptualise a set design for a marketing campaign for Sebastian Fitzek’s new book.
The combination of a live experience, which combined elements of an escape game and immersive theatre, and an online game based on it created an innovative narrative format that captivated the audience. With over 85,000 unique visitors, 200,000 page views and around 35,000 registered users during the three-month campaign period, the fitzekmimik.de website played a key role in ensuring that „MIMIK“ topped the SPIEGEL bestseller list for several weeks.
Setdesign ︳Set Concept